Alsa Apollo Kitchens | Made With Biesse Turkey wood

Alsa Apollo was born as a partnership between Al Sayegh Group and Apollo Kitchens International. Al Sayegh Group was founded over 30 years ago by three brothers with only $13,000 as capital and 2 employees. Today, it is one of the fastest growing multimillion dollar enterprise in the UAE with over 4500 employees and over 45 different types of businesses. Apollo Kitchens is one of the leading manufacturers of kitchens based in Australia with over 50 years of history and tradition. Apollo is based in Sydney and have five to six factories in Australia. Al Sayegh and Apollo Kitchens along with Apollo Kitchens Australia, reached an agreement in September 2009 to collaborate together.

Alsa Apollo targets the high end sector, providing tailor made designs that are complex and unique, which are hard to replicate, such as the C-channel design. This type of manufacturing can typically not be done with a beam saw and for this, they heavily rely on Biesse’s nesting technology through the Rover A FT machine.

One of the key strengths of the nesting technology is its ability to perform different types of machining operations, obtaining the finished fully-machined product with one single and compact machine at a competitive price. The nesting process that optimizes machining operations is of paramount importance, since it allows to produce all the pieces required in one single step, with a calculated minimum waste and reduced production times. Biesse developed the Rover FT range of machining centers for furniture manufacturers that work with nesting technology.

When manufacturing needs require highly customized solutions depending on the factory layout, Biesse System's team of expert engineers is able to tailor innovative answers, allowing to turn customer's factories into "real-time factories" by automating the production process, which has been highly advantageous for Alsa Apollo Kitchens as they believe in producing highly customized, exceptional products for their customers.

The many benefits of nesting based furniture manufacturing include maximum saving on material costs, zero set-up time for preparing the work cell and placing the boards on the machine table, reduced material handling time, less floor space and overall high level of quality and precision.

Alsa Apollo imports all their raw materials from Europe, ensuring high quality end products at competitive prices.

“The most valuable aspect of working with Biesse is the availability of Biesse here in the region. They have many representatives here in the country and it’s great to have the headquarters for the Middle East region based in Dubai. It will be much better in the future, with the new Dubai Campus opening up which will have training facilities where I can send our engineers to gather more knowledge about the machines. Additionally the fact that Biesse Middle East will have a dedicated spare parts area which are ready to deliver, here in the region, is a huge benefit for us” says Zaher al Arab -Factory Manager.

The company aims to expand into the retail sector from project-based only. Currently Alsa Apollo have 3 CNC machines and 3 edge banding machines with plans to invest in another line in the near future.

The most valuable aspect of working with Biesse is the availability of Biesse here in the region. They have many representatives here in the country and it’s great to have the headquarters for the Middle East region based in Dubai. It will be even better in the future, with the new Dubai Campus opening up.

Zaher al Arab Factory Manager of Alsa Apollo Kitchens

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