Due to increasing demand for mass production, the company began its journey of finding a technology partner for its facilities by doing extensive research and studies about woodworking solutions offered by some of the leading international brands. When their team visited major exhibitions in the region, they learned about Biesse and its unique solutions. After meeting one of Biesse’s area manager, the team visited the Dubai Campus showroom and the rest as they say is history!
Rochana’s production facility currently employs the CNC-routing machine, Rover A; the panel-sizing machine, Selco SK 4; the edgebanding machine, Jade 340; and the vertical boring and inserting machine, Brema EKO 2.1, all of which were purchased at the same time.
“First impressions really last,” says Zaheer Uddin, Operations Manager of Rochana Industries. “We gain the trust of the customer after he visits our factory, when he sees for himself the technology and manpower we use in our production facilities. When customers see that our machines are from Biesse, we instantly gain their confidence and they become certain that we will do a great job. I can say that we acquired many of our existing contracts thanks to Biesse’s innovative solutions. We are definitely looking at expanding our production in the future and taking on more Biesse machines.”
First impressions really last.
