Unique and tailor made designs

Alsa Apollo was born as a partnership between Al Sayegh Group and Apollo Kitchens International. Al Sayegh Group was founded over 30 years ago by three brothers with only $13,000 as capital and 2 employees. Today, it is one of the fastest growing multimillion dollar enterprise in the UAE with over 4500 employees and over 45 different types of businesses. Apollo Kitchens is one of the leading manufacturers of kitchens based in Australia with over 50 years of history and tradition. Apollo is based in Sydney and have five to six factories in Australia. Al Sayegh and Apollo Kitchens along with Apollo Kitchens Australia, reached an agreement in September 2009 to collaborate together.

Alsa Apollo targets the high end sector, providing tailor made designs that are complex and unique, which are hard to replicate, such as the C-channel design. This type of manufacturing can typically not be done with a beam saw and for this, they heavily rely on Biesse’s nesting technology through the Rover A FT machine.

One of the key strengths of the nesting technology is its ability to perform different types of machining operations, obtaining the finished fully-machined product with one single and compact machine at a competitive price. The nesting process that optimizes machining operations is of paramount importance, since it allows to produce all the pieces required in one single step, with a calculated minimum waste and reduced production times. Biesse developed the Rover FT range of machining centers for furniture manufacturers that work with nesting technology. 

When manufacturing needs require highly customized solutions depending on the factory layout, Biesse System's team of expert engineers is able to tailor innovative answers, allowing to turn customer's factories into "real-time factories" by automating the production process, which has been highly advantageous for Alsa Apollo Kitchens as they believe in producing highly customized, exceptional products for their customers.