Biesse Middle East turns 10

Join Biesse as it celebrates the 10th anniversary of Biesse Middle East

The creation of a subsidiary for the Middle East region has been key to the successful global expansion of Biesse since 1989. Incorporated in 2009, Biesse Middle East continues to provide commercial and technical support to countries in the Middle East region, which represents a significant portion of the company’s customer base.

“Our 10th anniversary is a remarkable milestone for the company especially in the Middle Eastern market," says Renato Manganelli, Managing Director of Biesse Middle East. “We are happy to have delivered continuous training and to have enhanced our support services since our inception in 2009. We shall continue to provide first-class products and services to our regional customers with the deployment of our award-winning digital service IoT platform SOPHIA in the next coming months. I believe SOPHIA will bring our support service to even greater heights.”

Situated in Dubai’s Silicon Oasis, a globally recognized technology park that offers 100% foreign ownership and state-of-the-art facilities, Biesse Middle East houses the Dubai Campus, the largest showroom in the region dedicated to woodworking technology. It boasts of a dedicated section for service and spare parts that accommodates inhouse and customer training activities.

Biesse Middle East continues to fulfill the group’s goal of showcasing Made-in-Biesse solutions to customers in the Middle East while offering visitors a chance to interact with experts in the field. The company conducts several open houses each year featuring different topics and technologies, on top of one-on-one demos available on demand and customized to the needs of the customer.