“Inside in Action is a not-to-be-missed chance for our customers, crossing over all the technologies produced by Biesse, Intermac and Diamut, and at international level. The out-and-out, global involvement of Biesse, from Pesaro to Charlotte, from Sydney to Ulm, and in every corporate site around the world: a fruitful collaboration that allows us to offer customers a new formula, a new event, something different but ever more complete. The event is fully integrated in the digital transformation strategy implemented in Biesse - a strategy based on the digitalisation of the factories and the creation of a new, smart factory aimed at all our customers, from small and medium-sized firms right up to the major industrial groups”, says Federico Broccoli, Chief Commercial and Subsidiaries Officer. “Our technologies and the new ideas that will be presented during INSIDE NEXT together represent the most thorough integration on offer to customers. No longer stand-alone machines but connected, integrated systems”, sums up Broccoli.
“The digital transformation process of Biesse finds a natural outlet in Services too. This is a new experience for our customers, backed up by professional figures and innovative tools with a focus on proactivity and connectivity to ensure increasingly enhanced performance - says Stefano Calestani, Service Innovation Director. “Thanks to platforms like SALESFORCE and SOPHIA, the Biesse customer care service goes from being reactive to proactive, generating the actions needed to resolve any problems in real time. The digitalisation of services is a strategic assets for customers, allowing them to boost performance, lower machine maintenance costs and maximise efficiency. For us, the customer is at the heart of everything we do. Customer Care is who we are”, concludes Calestani.
“Biesse, that has faced up to the new global context quickly and effectively, pursuing the concept of value via resilience and a flexible business model, is perfectly assimilated in the Digital Communication context: over these last months in fact, we've grasped all the opportunities linked with it, not only because it's necessary in the present times but above all because the digitalisation process was already taking place in our company. Thinking about our memorable event "Inside Biesse", it was inevitable that an event like Inside In Action would be created as the natural expression of Digital Communication. Inside In Action is a hybrid event with a physical heart but profoundly digital DNA. We've brought together creativity and technology to guarantee our customers an appealing form of interaction allowing a significant level of participation”, claims Raphaël Prati, Biesse Marketing & Communications Director. “We attribute enormous value and potential to the two forms, physical and digital, certain that they'll sit alongside each other more and more in the future, each one boosting, enriching and stimulating the other in a virtuous process aimed at continuous improvement”, concludes Prati.