Biesse's innovations on show at AWISA 2014
Four days of set up, 70 tonnes of machinery, 1194 square meters of floor space: just a few numbers to describe what was Biesse's experience at AWISA 2014, Australia’s international exhibition for the woodworking and furniture industries taken place at Brisbane from 6th to 9th August 2014.
Visitors and customer were able to observe closely Biesse's innovations and touch the wide range of machines powered up and ready for demonstration including: fully automatic labelling flat bed nesting machines, 5 axis CNC machining centres, wide belt sanders, edgebanders with latest Air Force system (no Glue line!), vertical drilling & routering machines, Winstore (Board storage system integrated with a CNC machine), CNC stone & glass technology and beam saw rear loading with head cutting and Twin Pusher.
Luke Tenaglia, Chief Executive Officer Oceania, said, “The secret to our resounding success at AWISA 2014, was careful planning ensuring our brand was well positioned in comparison to our competitors. Our total commitment to this event was seen as a key strategy for Oceania in 2014. We selected our show machines with a vision of what would optimise our opportunities at AWISA and I was very proud and humbled by the performance of all our staff, it was a huge collaborative effort – well done. It was a great honour to have Stefano Porcellini supporting Biesse Oceania. I am delighted at the results and look forward closing this financial year from a position of strength and growth”.
Michelle Thomas, Marketing and Communications Manager, Oceania said, “Our strength globally is fully recognised when all countries resonate and go to market as one. Under the Guidance of Raphael Prati, Biesse Group Marketing & Communication Director and his dedicated and talented marketing team, the Biesse brand launched in Oceania with consistency and strength and the brand resonated a fresh and professional approach”.