Biesse at Ligna, success story
Deutsche Messe, Trade Show Organization of Hannover, chose Biesse as exemplary case of success: in fact “Think4ward” confirms the successful strategy of BIESSE that, based on the concept of the industrial revolution 4.0, Ligna2015’s guideline, conceives it as a synonym of commitment toward its customers and efficiency technologies for integrated manufacturing. Participation in Ligna has found an excellent business opportunity for Biesse, thanks to which the wood division of Biesse Group has been able to acquire a more competitiveness on the global market.
“Ligna is an essential showcase for the woodworking industry, a not-to-be appointment for all the professionals of the sector” says Raphaël Prati, Marketing and Communications Director at Biesse Group.
The close collaboration between Biesse and Ligna team, born since the first edition of the fair in 1975, reveals the key to the success of both strategies and transform Ligna from European trade to global event, allowing Biesse to strengthen its brand image and to promote its presence at the fair at the international level.
Read how Ligna is a part of Biesse’s success www.ligna.de/success_stories